Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring.
As the SVP of enterprise content marketing at POP, a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.
