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What You Can Learn About NFTs From Coca-Cola, Acura and Gucci

Hundreds of businesses and corporations now recognize the lucrative potential of NFTs, and they’re taking brazen steps into the wilds of the metaverse with everything from digital showrooms and loot boxes to meta-vaults and fantastical narrative journeys.

While NFTs are traditionally understood as irreproducible digital files whose ownership can be verified and authenticated on the blockchain, the most forward-thinking brands are going far beyond rainbow-riding poptart cats.

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