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What the Color You Choose in Your Marketing Campaign Says to Customers

Researchers have developed a whole field of study dedicated to inquiring about colors and the way they influence us. Marketing has taken great advantage of these studies, using them to determine what shades to apply in products, advertising, websites and points of sale, among others, to influence people’s purchase decisions and achieve an increase in sales.

The colors that we see in the points of sale or the streets, while we walk, have a huge impact on our psychology and on our purchase decision. The vast majority of products and advertisements have a strong component of color strategy , designed by specialists in this discipline.

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