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What Does ‘Quality’ Really Mean in Content Marketing?

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going to blow your KPIs away!

Okay, sarcasm aside: Every content marketer knows their content needs to be good to be effective. We call it “quality,” or “value,” or “usefulness.” But all of these traits can vary widely depending on your audience.

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