Mobile technology has transformed reward programs from sluggish endeavors with questionable benefits into powerful, convenient, multifunctional tools that can help businesses enhance marketing, increase sales and establish product differentiation. New connective reward technology innovations such as mobile apps and plug-and-play modular add-ons can help companies motivate sales teams to perform at their peak, facilitate customer loyalty and cultivate better relationships with channel partners.
No matter which industry you’re in, you can work with, not against, the rise of mobile proliferation and abundant online information. Increasing profits and establishing differentiation in a mature market aren’t impossible tasks—they simply require businesses to rethink their processes.
