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Voice Search Is Popular With Consumers, But Marketers Are Still Lost

Voice search is big in marketing now.

Retail is the big winner among marketing verticals benefiting from the rise in voice assistant-fueled Internet searches, but one study of retail and restaurant voice search readiness found those studied were “not prepared for voice, at all.” That Chatmeter research suggested three paths to brand improvement, but other studies show brands had better change quickly to keep up with demand.

Voice search isn’t following the rules search marketers expect, such as searchers using brand names.

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