Top

Video Creation Platform VidMob Is Using Amazon Image Recognition Software to Fine-Tune Ad Design

January 25, 2019

Via: Adweek

Video creation platform VidMob is tapping Amazon’s object recognition and sentiment analysis software to give brands a better sense of which creative elements resonate with ad viewers.

The company’s Agile Creative Suite tool uses Amazon Rekognition to identify the people, facial expressions, objects, language, text density and other design aspects for each frame of a given video and displays them against engagement metrics like drop-off rates. VidMob claims the platform has already enlisted around 100 clients and indexed more than 300,000 pieces of media in its beta form.

Read More on Adweek