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Using Content to Bridge the Sales-Marketing Divide

Too often in content marketing circles — and marketing circles in general — we see a separation between the work marketers do and what their counterparts in the sales department do. That’s not healthy.

Combating that issue can be a tough nut to crack — really tough if the culture in your organization is wrong. But there is something you can do to route around at least some of the problems this rift creates, even if you can’t get the Hatfields and McCoys to lay their muskets down on anything else.

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