This will be the year of digital automation for the channel in new lead generation. While on the surface, it seems like we’ve been working toward — and even achieving — digital automation in the channel, there are some missing pieces. Dave R Taylor, CMO of Impartner, shares trends that will drive digital automation and tells marketers how they can embrace marketing automation.
According to John Lojek,Opens a new window strategic partnerships leader at Google, searches for “open now near me” have increased 400% yearly. Additional Google research has found, over the last 12 months, a 65% increase in buyers researching products before they buy, even if they intend to buy in-store, and a 49% increase in buyers checking inventory before they walk into the store. The problem? While 80% of buyers are online, traditional retailers are not.