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The Year Of Digital Automation In Channel Marketing

April 28, 2023

This will be the year of digital automation for the channel in new lead generation. While on the surface, it seems like we’ve been working toward — and even achieving — digital automation in the channel, there are some missing pieces. Dave R Taylor, CMO of Impartner, shares trends that will drive digital automation and tells marketers how they can embrace marketing automation.

According to John Lojek,Opens a new window strategic partnerships leader at Google, searches for “open now near me” have increased 400% yearly. Additional Google research has found, over the last 12 months, a 65% increase in buyers researching products before they buy, even if they intend to buy in-store, and a 49% increase in buyers checking inventory before they walk into the store. The problem? While 80% of buyers are online, traditional retailers are not.

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