How you fund your business will determine everything from speed of growth, to accrued debt, to the percentage of ownership you retain.
But one factor that founders rarely consider is how funding can impact their marketing decisions. It could mean reaching a larger audience but having less control over your brand. It could also mean that you have complete control but significantly less cash to spend.
As you weigh your own options for funding, consider which scenario is more important: fast cash plus growth or equity plus control. Your decision will help determine which path is right for you and how you can make the most of your marketing dollars.
