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The Biggest (and Easiest to Stumble Into) Email Marketing Automation Fail

The wisdom is supposed to come from us. You and I. Flesh and blood. Replete with logical flaws, yet the ability to seamlessly navigate a maddeningly complex world that doesn’t always follow a simple algorithm.

Which is why we experience such Schadenfreude when someone drives into a lake because their GPS told them to. That person should know better. Or as a Google spokesperson commented (in a huge understatement) when a woman followed Waze’s navigation into Lake Champlain, users should “use all environmental information available to them to make the best decisions as they drive.”

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