With the frenzied rush to make happy customers, engage them emotionally, and be transparent and relevant at all times, many companies unwittingly skip over the more important goal: making happy employees, engaging them emotionally, and being transparent and relevant at all times.
No company can exist without happy employees. Trite but true. When customer service representatives, live or in-person, love their job and feel invested in the company they represent, their energy and enthusiasm are contagious.
