Were times easier when the “four Ps” — product, price, place and promotion — ruled king over the marketing kingdom? Or do you enjoy the extra help and information available due to today’s technologies? Carla Piñeyro Sublett, newly appointed CMO atRackspace, a cloud-management company based in Windcrest, Texas, says this change was a big part of her career.
She started her career in sales and moved over to marketing. As a result, she had to become a “learner” in respect to marketing function and practice, something she thinks all marketers should constantly be doing.
