Get the eye glaze ready — we’re going to get technical!
I get that stuff like technical SEO is the last thing most marketers want to talk about, but I promise we won’t dive too deeply into the geek-speak. Consider this a primer, with the goal of helping you to recognize the factors at play so you can discuss them intelligently with your technology staff. (Who, I’m sure, will be all too happy to go into the details I’m leaving out!)
