Spotify launched a new podcast advertising feature that features call-to-action cards. The feature is aimed at podcast listeners to boost brand awareness and recall.
Call-to-action cards are clickable, interactive display units for digital audio ads. The cards consist of images and text to deliver messages for podcast ads.
With these cards, users can click on the link and visit the brand’s website.
Cards are based on the Streaming Ad Insertion ad technology that provides more visual real estate across the Spotify app.