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Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business

Who should rebrand a startup pre-launch?

Short answer: I did.

Long answer: Anyone who has a brand, identity, persona or product that has evolved away from its genesis should consider it.

We created the Grapevine AI brand because we thought we were strictly B2B, selling with the typical Enterprise SaaS top-down approach, a la Salesforce. Target CEOs, CROs, directors of sales, etc., pursue longer sales cycles, but need one client with 3,000 salespeople. Instead of selling to 3,000 salespeople all with different desires of what our product should do next.

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