Over the last decade, we’ve seen an increase in the number of agencies and in-house teams who use “digital PR” without their digital marketing strategy, focusing on driving links that impact organic search performance.
Essentially, the SEO industry started to borrow techniques that the PR industry had been using for decades and applied them to the digital world.
This included things such as:
- Building relationships with journalists.
- Building value in “black books” of contacts to use with different clients.
