It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds.
According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared to the year before, with push notifications also being opened two and a half times more often than normal. Meanwhile, a survey by Localytics suggests that users are more willing to receive push notifications than they were in 2015.
