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Why Visual Storytelling Demands More Than Just Images

November 18, 2021

Via: CMI

Visual stories have structure. They have beginnings, middles, and ends. They are about people – or at least humanistic souls – and they argue for a theme, or a moral, or a point by adhering to this structure.

Visual storytelling isn’t using an image of a diamond ring with the tagline, A Diamond Is Forever:

That is a marketing visual. It is designed to create attention with images and words. While you might not use a sparkling rock, you probably use images most often as a complementary tool in your blogs, slide decks, e-books, etc. You use images to break up copy, to get your content noticed.

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