While your marketing team may be all jazzed up about agile, your CMO may need a little more convincing. Find out what to say (and what not to say) to your executive that will help her see the value in agile marketing and give your team the support it needs to succeed.
Don’t sell agile marketing as a process
If there’s one thing that C-levels don’t really have time for, it’s details about a process. CMOs are a lot more concerned about strategy and outcomes versus how we get there, but too many times middle managers approach agile as a process conversation.