We live in a world where customers want and expect to receive tailored, personalized service from brands 24/7.
No matter where they are in the world, polls show that 75% of smartphone users expect immediate information whenever they open a new tab, and 51% believe that businesses should be contactable at any time, from any place.
So what does this mean for brands that are looking to grow? That’s where an always-on marketing strategy can help.
