Microsoft Advertising has been doubling down on visual ads in search this year, and the latest announcement is no exception. Video Extensions are available globally to advertisers today in the platform (note: mobile is only available in the U.S. right now).
What it looks like. When triggered, a small image window with the play button will show up for searchers in the SERPs.
When users click the video, it will open in an overlay with an action link or button which takes searchers to the landing page of your choice.
