Who doesn’t love immersing themselves in a compelling video?
Our collective passion for this engaging medium has spurred numerous innovations in just the past few years, from DIY-friendly mobile filming and editing tools to video-centric social channels like Twitch and TikTok to more intelligent automated systems that can make scalable, data-rich video campaigns a breeze to create and deploy.
Yet, as media evolves from a mass to micro focus, so too have the audience’s expectations of personal relevance and value. Brands increasingly realize one-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching.
