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‘Surprised’ emotions in video ads drive conversions during pandemic, study says

Video advertisements that showed “surprised” emotions, outdoor settings and women have been more effective than other kinds of creative during the coronavirus pandemic, per the VidMob report.

The surge in online shopping by consumers who are staying at home during the coronavirus pandemic makes sales conversions a significant indicator of the effectiveness of video advertising. Brands that seek to drive online sales should consider how their video creative affects the shopping behavior of consumers. That’s especially true for social media platforms like Facebook and Instagram that have increased their support for online shopping during the pandemic.

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