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Reasons for marketers to add drones to the martech stack

October 26, 2020

Perhaps no industry is experiencing the negative consequences of the COVID outbreak more than commercial real estate. However the competitive nature of the industry has produced a tactic not used by most marketers — adding drone technology to the battery of martech solutions.

“Because we are dealing with highly priced buildings and have to answer to the bottom line everyday, not just in quarterly, monthly or annual reporting, we have to draw a direct line on how the martech tools we used lead directly to sales,” said Melissa Swader, Director of Marketing for SVN Commercial Advisors, an Oregon-based real estate agency.

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