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Influencer marketing: performance payment models gaining traction

March 29, 2023

Via: Business of Apps

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Influencer marketing continues to be a growing trend in the marketing industry, with a recent survey revealing that 64% of marketers plan to increase their influencer marketing budgets over the next six months. This trend stands out as most businesses are either maintaining or reducing marketing budgets due to economic headwinds, indicating that marketers see influencer programs as a valuable investment.

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