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How to Enhance an Optichannel Experience With Print Marketing

For years now, we’ve heard we need to be where our customers are — and right now, that’s online. However, in our rush to move online, we left out a key response driver: print. From direct mail to billboards, print should be a significant component in your optichannel experience strategy. But if you’re now in the position of having to add print back into the marketing mix from zero, it can be hard to know where exactly it fits. (Let alone how to make it work its best.)

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