Amazon is the latest brand synonymous with digital marketing to add print marketing heavily into its mix. Google did it years ago. But other marketers who think of themselves as digital-first or even “only” can reap benefits from joining the print marketing ranks. Here’s how.
With the demise of Sears, a brand originally known for its catalog and later for having everything from kit homes to dresses, Amazon is snapping up the “everything” printed holiday catalog distinction.
