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Future of TV Briefing: How macroeconomic uncertainty is factoring into this year’s TV upfront market

May 18, 2022

Via: Digiday

This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year’s annual TV advertising upfront negotiations.

  • The macro-upfront
  • WTF is the TV upfront?
  • TV’s alternative measurement mess, Disney+’s ad sales pitch and more

The macro-upfront

The key hits:

  • Macroeconomic factors affecting advertisers’ businesses will likely affect their willingness to commit dollars in this year’s upfront market.

Read More on Digiday