This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year’s annual TV advertising upfront negotiations.
- The macro-upfront
- WTF is the TV upfront?
- TV’s alternative measurement mess, Disney+’s ad sales pitch and more
The macro-upfront
The key hits:
- Macroeconomic factors affecting advertisers’ businesses will likely affect their willingness to commit dollars in this year’s upfront market.
