image credit: Unsplash

Clip or click? How the pandemic has changed the print vs. digital coupon debate

Like so many other daily realities disrupted by the pandemic, the moment when a cashier hands back a receipt plus a printed coupon for money off a later purchase has lost relevance in the past year amid a broad shift to digital. While a recent Wall Street Journal article suggested paper coupons are destined to disappear, where the space goes next may not be so straightforward.

Certainly, digital coupons are expected to get a boost as the digital shift continues, driving pandemic-related trends like the growth of shopping apps and the digital coupons they typically offer.

Read More on Marketing Dive