They may not be ubiquitous quite yet, but augmented reality and virtual reality are beginning to reshape modern shopping, providing consumers immersive experiences and enabling them to envision everything from a kitchen renovation to how different cosmetics could enhance one’s appearance.
The Boston Consulting Group estimates that 80 million Americans engage with AR at least monthly and projects more than 120 million regular users in the U.S. by 2020. Social media giants like Snapchat and Facebook have announced the launch of AR ad technologies for marketers while Amazon and Google are integrating AR solutions onto their platforms as well.