I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned marketing professionals, more challenging to secure.
While having established relationships with media and influencers, knowing how to write and pitch intelligently, and being authentic and accurate are still integral for generating brand awareness, there is an increased need for digital marketing and PR to connect to a brand’s overall marketing plan.
