Improving on-site conversions and increasing sales has been and always will be a top priority for smart businesses. However, WordStream found from first-hand analysis that the average conversion rate for a business website is a measly 2.35%. Obviously, having more sales is the key to long-term success, but finding effective ways to optimize the factors that impact the conversion rate is often very tricky, for several reasons.
First of all, there are many factors that influence conversions and purchase decisions. One little bump in the road can bring the buyer’s journey to a screeching halt.