For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse.
Then the pandemic hit, and digital strategy accelerated by six years, according to Twilio’s COVID-19 Digital Engagement Report in a recent article by Chiefmartec.com.
