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3 Video Marketing Tactics to Improve Customer Engagement

Video marketing isn’t a new channel to explore for most marketers, but still there are some who have yet to work on a video content strategy to further engage their audiences. That said, marketers can’t ignore that websites with videos are 53 times more likely to appear on top of Google’s search results. It’s undeniable that videos are engaging.

When learning something new, how many of you would choose a textbook over a video? The majority will choose a video because our eyes are attracted to movement by default — so video marketing naturally draw people’s attention.

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