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No-Click Searches Require a New Way to Measure SEO Results

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches.

In Less than Half of Google Searches Now Result in a Click, Fishkin wrote:

“We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on resulted in zero-clicks.”

Fishkin used clickstream data from Jumpshot to document his findings.

Unfortunately, Avast shut down Jumpshot in January 2020. In the absence of new data, follow-on stories dried up quickly.

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