Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches.
In Less than Half of Google Searches Now Result in a Click, Fishkin wrote:
“We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.”
Fishkin used clickstream data from Jumpshot to document his findings.
Unfortunately, Avast shut down Jumpshot in January 2020. In the absence of new data, follow-on stories dried up quickly.
