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Music Marketing Moves International Tourists, Finds Brand USA

Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand USA does, so it partnered with Spotify “to create more than 20 playlists customized according to different U.S. city soundscapes,” reports Marketing Dive on Friday.

In one of the aspects of the integrated marketing campaign “Hear the Music, Experience the USA,” five artists will create covers of Bobby Freeman’s 1958 song “Do You Wanna Dance?”

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