image credit: freepik

Why OOH Ads Need to Optimize for Voice Search

Voice search just became even more ubiquitous — voice interfaces now come as car cigarette lighter plugs. This means billboards and other terrestrial ads need to be ready for increased voice searches from drivers.

So this adds to Google’s optimization for mobile device voice searches, as well as its move toward mobile-first search results. Devices in the home already have consumers making search queries while walking around. Now, they’ll be doing them while driving around.

Read More on Target Marketing