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Why Mobile App Customer Experience Lags Behind Other Channels

January 30, 2020

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile commerce is set to grow 29 percent in 2019, however, our research shows that mobile lags far behind on-site and email personalization, and doesn’t deliver the same level of customer experience.

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