The coronavirus news is changing rapidly with new information and protocols being shared on an hourly basis. In such a turbulent climate, marketers are faced with complex questions about how to proceed with their plans and budgets. For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?
How do you avoid coming across as insensitive? How do you implement short-term changes that won’t set you back too much once things have returned to normal?