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SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Is driving local traffic one of your top goals?

Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer.

According to research from the messaging platform Podium, SMS (or text messaging) is the only marketing channel with a 97% open rate.

Use it this holiday season (or any season, really) to drive foot traffic and online sales.

On November 17, I moderated a sponsored webinar presented by Matt Boyce, Senior Director of Partner Marketing at Podium.

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