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Mobile push notifications boost engagement

Mobile push notifications are the most important channel for engagement for 61% of businesses, followed by email and web push notifications.

That’s according to the latest 2022 State of Customer Messaging report from OneSignal.

The majority said that mobile push notifications were the most effective for re-engaging with customers.

In-app messages have an average 25 to 30 times higher click-through rate than push notifications.

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