Social commerce is still in its infancy, but Meta appears to be in a strong position to dominate the market not least because of its apps WhatsApp and Instagram.
A new report from SimplicityDX, the mCommerce experts, shows that three out of the four most widely used social media platforms are owned by Meta – Facebook, WhatsApp and Instagram.
However, Facebook tends to be overvalued for brands. In reality, 63% of its social commerce comes from Facebook Marketplace, a destination for private and smaller sellers.
