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How to Leverage the Insatiable Consumer Appetite for Mobile Coupons

March 25, 2016

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Mobile coupons have a unique pull. They offer a concrete benefit to the user in the form of savings on purchases and the data indicates the ever-increasing popularity of digital coupons within mobile marketing will continue.

Presently, there are 560 million mobile coupon users, and that figure will more than double by 2019. Emails featuring coupons are more likely to be opened and offer a much higher conversion rate than other promotional e-mails. In 2014, more than half of the U.S. adult population redeemed, either online or offline, digital coupons received across various mobile devices. Nearly 40% of mobile owners in the U.S. use their devices to access digital coupons, while nearly 50% of mobile users want retailers to send them discount coupons when they’re near a store.

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