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Facebook Conversions API: What Marketers Need to Know

You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they’ll impact your ads. Here’s the gist of what’s going on.

With iOS 14, Apple is making it much harder for apps and websites on Apple devices to track user behavior. Apple is doing a few things to make this happen, including giving iOS 14 users the ability to turn off tracking at the device level and putting limitations on event tracking, regardless of a user’s settings.

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