With many consumers looking to purchase holiday gifts earlier than ever this season because of the pandemic, Dior aims to engage Snapchat users with an immersive AR e-commerce experience that guides them to the point of sale. In addition to raising awareness for Dior, the AR lens transforms Snapchat into a direct sales channel that reaches a broader group of consumers who may not be able to find the shoes in nearby stores.
The virtual try-on offers an idea of what the B27 sneakers look like while wearing them, partly replacing the in-store experience of trying them on. The pandemic has made virtual shopping experiences a bigger priority.