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Dior activates Snapchat e-commerce for new sneaker

November 4, 2020

With many consumers looking to purchase holiday gifts earlier than ever this season because of the pandemic, Dior aims to engage Snapchat users with an immersive AR e-commerce experience that guides them to the point of sale. In addition to raising awareness for Dior, the AR lens transforms Snapchat into a direct sales channel that reaches a broader group of consumers who may not be able to find the shoes in nearby stores.

The virtual try-on offers an idea of what the B27 sneakers look like while wearing them, partly replacing the in-store experience of trying them on. The pandemic has made virtual shopping experiences a bigger priority.

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