Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year.
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
At the same time, marketers are looking to restore a multi-signal view of digital audiences, an area that declined due to cookies and other identifiers.
