Ad networks have been under scrutiny lately over costs, middlemen and media placements. With so many networks to chose from, marketers are up against a gamble when selecting a partner. Our research isolated the key metrics necessary to create the most objective ranking of networks and provide insight into their performance.
The “Kochava Traffic Index” takes into account that marketers have thousands of media partners to choose from when looking to launch a marketing campaign. With so many options and little comparison data, choosing the right partner can be daunting.