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3 Ways to Use Data to Enhance Customers’ Mobile Experience

How important is the mobile experience? With 91% of users reporting that they always have their smart phone within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience is.

And yet, despite its ubiquity, smartphone users are a unique challenge for marketers.

  • They convert at lower rate than desktop.
  • They spend less time than desktop users.
  • They are frequently looking at their phones while in-store.

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