How important is the mobile experience? With 91% of users reporting that they always have their smart phone within easy reach, spending an average of 3.5 hours/day on their devices, it’s difficult to overstate just how critical the mobile experience is.
And yet, despite its ubiquity, smartphone users are a unique challenge for marketers.
- They convert at lower rate than desktop.
- They spend less time than desktop users.
- They are frequently looking at their phones while in-store.