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Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

Digital marketing and e-commerce have been playing a key role for many brands during the coronavirus pandemic, allowing them to communicate with and sell to consumers when stores and offices are closed down.

E-commerce growth accelerated during the crisis and this latest report from BrandMaker breaks down how companies survived the early stages of the crisis based on how invested they were in digital marketing tools before the pandemic hit. Those companies that had previously invested in automation were better poised to survive and pivot during market changes.

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